I'm a Cal grad working in Silicon Valley with a passion for comms, marketing, & changing the world
I'm a recent UC Berkeley grad who studied Economics + English and is currently working in Marketing in Silicon Valley. I'm passionate about making the world a better place, investing in the next generation, and figuring out the best marketing attribution model.
I started a blog to talk about real life, as well as tips and thoughts on love, health, fitness, fashion, travel, and so much more. Lavender & Laughter is a place to share my life and connect with others, while keeping my writing skills sharp.
Photography is a huge passion of mine because it allows me to capture memories. I love to photograph my travel adventures and whatever I create in the kitchen. To get a glimpse into how I see the world click on the link below.
As President of the UC Berkeley Undergraduate Communications Association, and Integrated Marketing Associate for a tech company, here's a quick look at some of the emails, agendas, and newsletters I've written.
Public Speaking is one of my passions. From speeches and case competitions to pitching nonprofit ideas and leading our digital marketing strategy I have a lot of experience.
I've been writing everything from poems to speeches since I was young. Along with writing marketing copy every day for work, I have written articles for College Candy and currently write pieces for Bullseye Admissions.
Since I was young my family has called me curious Kaitlin, because I always ask questions and want to learn more. Cal has given me a place to explore everything from gender and women studies to astronomy to labor economics; I learn at least three new things a day! Studying Economics and English has given me both the analytical skills and the communicative skills to go into the business and marketing world. My experience as an administrative assistant and a marketing & analytics intern has given me a solid foundation in marketing, market analysis, customer management, and furthered my communicative skills.
When I was little, if you asked me what I wanted to be when I grew up I'd say a Princess. I loved tiaras and being in charge. If you asked me what I wanted to do when I grew up I would answer "help everyone in the world". Now that I have grown up, a little more at least, I realize that this is a task too big for one person, but we can all help our little corner of the world. This is what I would like to do. To help young girls become more confident in themselves and in their abilities, to make marketing more inclusive and representative of all, and to be a role model in the ever male dominated business world.
* Demand Generation
* Google Adwords Campaigns
* LinkedIn Ad Campaigns
* Influencer for College Candy
* Lavender & Laughter Blog
* Email Campaigns